Eagle-eyed people of the Vale of Glamorgan may have spotted mobile billboards travelling through their towns this week, as a special Marie Curie van took to the streets in the hope of catching the attention of local Morrisons staff to secure their vote for the supermarket's Charity of The Year.

The van, which drove around the landmarks including Penarth Pier Pavilion and Barry Island, acts as a perfect canvas for the UK's leading end of life charity to share its powerful messaging. The Marie Curie van is brightly adorned with eye-catching videos highlighting its 'More Care Moments' initiative to demonstrate what could be achieved if it was selected as Morrisons' new charity partner.

It also popped by the Marie Curie Hospice, Cardiff and the Vale on Bridgeman Road in Penarth and headed to nearby Morrisons stores.

Marie Curie is in the running for the new charity partner with the supermarket and is now down to the final two hopefuls. The money raised from the partnership will go directly towards supporting Marie Curie services across Cardiff and the Vale, helping the charity to expand its services and launch new ones that will leave a lasting legacy in the local communities.

Marie Curie currently supports more than 700 people a year at its Cardiff and the Vale Hospice in Penarth, and carried out more than 3,000 Hospice Care at Home visits last year.

Zoe Griffiths, a nurse at the Marie Curie Hospice, Cardiff and the Vale, said: "We are so excited about the potential of being Morrisons' new charity partner. The power of a partnership such as this will allow us to create more care moments that truly matter so we knew we had to be creative in catching the attention of the staff at Morrisons. So, if you see the Marie Curie van on the road or outside one of our local landmarks today, please give the driver a little wave. And to all Morrison staff, please vote for Marie Curie.

"Our Marie Curie Nurses support people at the end of life and their families both in our hospices and in their own homes with the highest quality clinical, practical, and emotional care, so they can live the best life possible, right to the end.

"Every five minutes, someone dies without the care and support they need. Staff at Morrisons have the power to help change this – voting for Marie Curie will mean we can reach more families who need us in the local communities - from more care in Cardiff to more personalised support in Penarth - so no one has to face terminal illness alone."

If successful, the partnership will span over three years and help the charity to fund an incredible half a million hours of nursing care.

Marie Curie is the UK's leading end of life charity. The charity provides expert end of life care for people with any illness they are likely to die from, and support for their family and friends, in our hospices and where they live. It is the largest charity funder of palliative and end of life care research in the UK – including funding Wales's only dedicated palliative care research centre at Cardiff University - and campaigns to ensure everyone has a good end of life experience. Whatever the illness, we're with you to the end.

If you are an employee of Morrisons, please vote for Marie Curie by Sunday, 16 June, 5pm.